For the second pop-up event by the online shop Qlhype in Milan, we developed a unique visual identity centered around a custom logo specifically designed for this occasion. The logo featured the "Balloon" font, which was custom-made to reflect the playful and dynamic spirit of the event.

Our team managed the daily social media postings, including stories and reels, which provided real-time updates and highlights of the various pop-up activities, such as parties, meet-and-greets, and contests. Additionally, we were responsible for developing a range of merchandise that aligned with the event's aesthetic and branding.

This project was an exciting opportunity to combine creative design with strategic social media management, successfully engaging Qlhype’s audience and enhancing the brand's presence in Milan.